Responsibility

Our Purpose

More Than Adornment
UNTAMD is a contemporary jewellery brand with a clear purpose: to create pieces that go beyond adornment. We believe jewellery should not only be aesthetically striking but also serve as a personal declaration — a reflection of identity, intention, and self-expression.

Built on Intention
Each piece is thoughtfully crafted using responsibly sourced materials, including recycled silver and gold. Inspired by organic forms and the raw beauty of nature, UNTAMD balances bold design with intentional craftsmanship to deliver pieces that are both meaningful and enduring.

Shared Purpose Across the Brand
Our purpose is not just a message — it’s our compass. It is shared across all internal and external stakeholders, featured in employee onboarding, creative briefs, marketing, and every collaboration with designers and artisans.

Sustainability & the SDGs

Our Sustainability Framework
UNTAMD is committed to creating a responsible and sustainable jewellery brand. We align our practices with the United Nations Sustainable Development Goals (SDGs), ensuring our impact reaches beyond the jewellery itself.

Aligned with the SDGs
We have identified the following SDGs as most relevant to our business:

  • Goal 5: Gender Equality
    Empowerment through self-expression. Our brand messaging encourages inclusivity and representation within the luxury industry.
  • Goal 8: Decent Work and Economic Growth
    We partner with independent creatives and ethical suppliers, supporting fair, creative, and dignified work.
  • Goal 12: Responsible Consumption and Production
    We use recycled silver and gold, reduce overproduction, and favour quality over quantity. Sustainable packaging is also a focus.
  • Goal 13: Climate Action
    From low-waste design to ethical sourcing, our operations are built around climate-conscious decisions.

Continuous Improvement
We are working to: - Increase use of recycled materials by the end of 2026 - Transition to 100% recyclable packaging - Formalise our supplier Code of Conduct - Publish an annual sustainability report starting in 2026

Led by Leadership
Our Brand Development Director and Founder lead this sustainability alignment.

Our Materials

Materials That Matter
We are committed to using only high-quality, ethically sourced materials that align with our design philosophy of intentional, powerful self-expression.

What We Use: - Natural diamonds (sourced under the Kimberley Process) - Lab-grown diamonds (low environmental impact) - Natural semi-precious gemstones (e.g., quartz, topaz) - Recycled gold and silver - Cultured pearls - Natural pearls (used with ecological consideration)

What We Avoid: - Crystals - Synthetic leather - Mass-produced or untraceable components

Why It Matters:
Each material is carefully selected for its symbolism, durability, traceability, and alignment with our core values.

Governance & Ethics

Our Governance Priorities
UNTAMD is committed to strong governance practices that support our purpose, values, and long-term impact.

Key Areas: 1. Sustainability Purpose
Our brand purpose is the foundation of all decisions, shared across our teams and collaborators.

  1. SDG Alignment
    We have mapped our practices to Goals 5, 8, 12, and 13 and integrated them into our brand framework.
  2. Sustainable Procurement
    We prioritise recycled metals and ethical sourcing and are formalizing supplier standards to reinforce this.

Sustainable Procurement

Procurement That Reflects Our Values
Sustainable procurement is a core aspect of how we source materials and build physical brand environments.

Materials Used: - Natural and lab-grown diamonds - Recycled gold and silver - Natural semi-precious gemstones - Cultured and natural pearls

Shopfitting Materials: - LED lighting, metal, glass, timber, and responsible textiles

Procurement Standards: - Ethical labour practices - Safe working conditions - Fair wages - No child labour or modern slavery - GDPR compliance

Monitoring & Improvement: - Supplier onboarding includes sustainability expectations - Regular evaluation of suppliers - Transparent communication and collaborative improvement

Opportunities Identified: - Customer loyalty - Competitive edge - Creative innovation - Ethical supplier relationships

Labelling & Litigation:
We comply with EU regulations for labelling and will enhance due diligence on supplier litigation.

Stakeholder Engagement

Engaging With Purpose
Stakeholder engagement at UNTAMD is intentional, continuous, and central to our brand growth.

Internal Stakeholders: - Onboarding includes purpose & sustainability briefings - Designers collaborate on ethical material selection - Team encouraged to raise concerns and offer input

External Stakeholders: - Suppliers briefed on ethical expectations - Customers engaged through storytelling and transparency - Partners aligned through shared brand values

Evidence of Engagement: - Internal design logs - Supplier onboarding documents - Customer feedback loops - Instagram, press, and newsletter communications

Next Steps:
Structured stakeholder surveys and impact roundtables are being developed.

Information Security

Secure by Design
UNTAMD protects stakeholder data with robust security protocols.

·        Use of cloud-based storage with MFA

·        SSL encryption across e-commerce platforms

·        GDPR-compliant processes

·        Payment data handled by PCI-compliant providers

·        Staff access to sensitive data is restricted and trained

We Review and Improve Regularly
Security isn’t a checkbox — it’s a responsibility. We continuously enhance our systems as we scale.

Sustainable Innovation

Designing for Tomorrow
At UNTAMD, sustainability is a catalyst for innovation.

·        Integration of lab-grown diamonds & cultured pearls

·        Exploring new low-waste materials & long-life designs

·        Transitioning to recyclable and biodegradable packaging

Innovation Without Compromise
We push design boundaries while protecting the planet and its people. Every collection reflects this balance.