UNTAMD was born from a defiant spirit, a refusal to conform, to shrink, to silence the fire within. In a world that too often tells us to tone it down, we chose to turn it up.

Our journey began with a simple belief: Jewellery should do more than sparkle, it should speak. Speak of strength. Of identity. Of stories untold and unapologetically lived.

The first Untamd piece was crafted from a gold nugget, gifted to the founder, Mr Hassanzadeh by a bold, free-spirited traveller, someone who lived by instinct, chased experiences over approval, and wore their truth like armour.

Given the Hassanzadeh’s 100 year plus experience in the gold and jewellery industry the traveller knew his precious gift was going into the right hands. They asked only that the gold be shaped into something meaningful. Something that could carry their fire forward and leave a legacy.

It was December 2020, Sagittarius season , ruled by Jupiter, the planet of luck, expansion, and bold beginnings.

That’s when UNTAMD was born.

Since then, every piece we create carries that same spirit: raw, real, and relentlessly authentic. Designed not only to reflect your power, but to attract the energy you seek, and bring fortune to those brave enough to wear it.

Inspired by those who move through the world on their own terms, Untamd creates pieces to be lived in, not just worn. Jewellery that reflects your identity. Your beauty. Your power. Crafted from high-quality precious metals and brought to life by boundary-pushing designers, each piece balances refined craftsmanship with unique expression.

This is more than jewellery. This is armour for the bold.

For the wild hearts, the rule-breakers, the soul speakers.

You are not here to fit in. You are here to stand out.

Identity

  • Mission

    "To craft jewellery that embodies the untamed spirit; Unapologetically bold, relentlessly authentic, and designed to empower."

  • Vision

    "A world where jewellery isn’t just decoration, it’s a declaration. Where every piece tells a story of identity, authenticity, and untamed beauty."

Brand Values

  • Unapologetic Authenticity

    We speak our truth, create with conviction, and honour individuality in everything we do, without compromise, without filter.

    We don’t follow trends. We follow instinct.

  • Intentional Craftsmanship

    Every piece begins with purpose, from the materials we source to the stories we shape. Detail is never decorative. It’s symbolic.

    Designed with meaning. Worn with intention

  • Empowerment Through Expression

    Jewellery should be a declaration of identity, a reflection of your power, your path, yourenergy. We create pieces that invite you toshow up fully as yourself.
    We believe in being different

  • Spirit in the Detail

    Our designs are guided by the elements, ancient symbols, and cosmic alignment. We believe in energy.
    The kind you carry and the kind you attract.

  • Luck Favours The Bold

    We don’t wait for luck, we create the conditions for it. Each Untamd piece is designed with intention and energy, crafted to attract alignment, fortune, and bold new beginnings. When you wear Untamd, you carry a reminder: luck isn’t random, it’s called in by action, identity, and belief.

    Designed to attract the energy you seek.