UNTAMD is a London jewellery brand, founded in 2020 and rooted in Hatton Garden, the city's historic jewellery quarter. Where goldsmiths have worked for generations and craftsmanship has always carried meaning.
Our story
Built on over a century of Hassanzadeh family heritage in precious metals, UNTAMD began in 2020 as a new chapter.
It was created to offer a more responsible alternative to both traditional fine jewellery and short-lifecycle fashion jewellery. Proof that elevated design, exceptional durability and greater accessibility can coexist.
The mark
Something in between
London has two great symbols. The leopard's head, pressed into gold by the Goldsmiths' Company since 1300, the hallmark of authentic craft in the city's jewellery quarter. And the lion, the emblem of England, ancient and unmistakable.
UNTAMD is neither. Our mark is a wildcat that honours both without belonging entirely to either. It lives inside the negative space of a U: a shield that echoes the cartouche of a hallmark, and a face that looks back at you the longer you study it.
Craftsmanship
It begins with the material
Gold vermeil is a French process dating back to the 18th century, in which gold is electroplated over sterling silver to create a finish that carries the quality of gold with the integrity of silver beneath it.
Vermeil must carry at least 2.5 microns of gold. At UNTAMD, we use three: 18k gold over 925 sterling silver, more than the industry standard.
The difference is felt immediately. In the weight, the shine, the way the surface holds its quality through daily wear. Waterproof, and built to be worn in the shower, through the rain and into the sea. For those who want to go further, our Solid Gold collection is exactly that: gold through and through.
Beyond the vermeil, we work with carefully sourced gemstones and freshwater pearls, selected for their character as much as their quality. Across every material, recycled metals are at the foundation. Our pieces are made in close collaboration with suppliers in Italy, Germany and Thailand: craftspeople we have chosen with intention.
Nothing about it asks to be taken off.
The collections
Unmistakably from the same hand
Sculptural and abstract, inspired by nature in Blob. Sinuous and fluid in Serpentine Pearls. Romantic in Enchanted. Textural and edged in Gecko Footprints. Celestial and identity-driven in Constellation, which returns each month with a new chapter. Timeless in Classic Pearls and in Solid Gold.
Explore the full world of UNTAMD online, or come and experience it in person at our store and kiosk in Westfield London. See the pieces, feel the quality, and find what is yours.
Free to be.
