Our Vision
Taming Tarnish, Unleashing Individuality
At UNTAMD, we believe jewellery should be an expression of who you are—vibrant, evolving, and unafraid. We’re on a mission to create pieces that empower individuals while connecting a global community. By blending high-quality craftsmanship with inclusive design, we invite everyone to experience jewellery that transcends traditional boundaries.
Our Story
From a Passionate Collective to a Global Community
UNTAMD began as a small collective of passionate individuals who saw jewellery not just as an accessory but as a powerful form of self-expression. Frustrated with rigid and often inaccessible designs, we teamed up with young, boundary-pushing designers worldwide. Our earliest collections reflected the wonders of the natural world—an ode to organic shapes and textures that inspire our creativity.
As we grew, so did our vision. Relocating to a bustling creative hub in London gave us a fresh perspective. Collaborations expanded, new talents joined, and each addition sparked fresh ideas. What started as a passion project evolved into a brand built on community, artistry, and a shared belief that jewellery should tell a story—yours, ours, and everyone’s in between.
Our Craftsmanship & Methods
Italian Heritage Meets Modern Innovation
Our commitment to quality starts in Northern Italy, where skilled artisans bring our designs to life. We believe in transparency—knowing how your jewellery is made helps you appreciate and care for it better.
Gold Plating with a Difference
We use micron-plating techniques, layering multiple thick coats of real gold. This process ensures our gold-plated pieces are both durable and radiant. While gold plating can sometimes be associated with poor longevity, we counter this by using modern technology, creating affordable pieces that truly last.
Rhodium-Plated Silver
For our silver pieces, rhodium plating protects against oxidation, so you can swim or shower without worrying about green patches or dulling. We don’t believe quality should break the bank or force you to hide your jewellery away.
Every piece represents an idea from our creative minds—be it a pencil sketch or a spark of inspiration from nature. This personal touch is the heartbeat of UNTAMD, woven into each step of our manufacturing process.
Beyond Jewellery
Inspiring Conversations & Community
UNTAMD isn’t just about selling products; it’s about sharing experiences. Our Journal is a space to explore diverse passions—from film and music to the people and places that drive our creativity. We aim to celebrate the world outside of our pieces, fostering a community of individuals who appreciate art, beauty, and connection.
Our Promise
Transparent. Timeless. True to You.
Everything we do—designing, manufacturing, collaborating—has one purpose: to bring you jewellery that feels like a natural extension of who you are. Our door is always open for questions about our processes or materials. We promise to keep evolving, creating, and championing new ideas, just like our community does every day.