WHO WE ARE
UNTAMD is a London jewellery brand, founded in 2020 and rooted in Hatton Garden, the city's historic jewellery quarter. Where goldsmiths have worked for generations and craftsmanship has always carried meaning.
We create elevated modern jewellery defined by freedom, presence and craftsmanship.
OUR STORY
Built on over a century of Hassanzadeh family heritage in precious metals, UNTAMD began in 2020 as a new chapter.
Created to offer a more responsible alternative to both traditional fine jewellery and short-lifecycle fashion jewellery.
Proving that elevated design, exceptional durability, and greater accessibility can coexist.
THE MARK
London has two great symbols.
The leopard's head , pressed into gold by the Goldsmiths' Company since 1300, the hallmark of authentic craft in the city's jewellery quarter. And the lion, the emblem of England, ancient and unmistakable, the symbol the country has carried for centuries.
UNTAMD is neither.
Our mark is something in between. A wildcat that honours both without belonging entirely to either. Its own creature, with its own presence. Familiar enough to carry the weight of that history. Different enough to be entirely ours.
It lives inside the negative space of a U. A shield that echoes the cartouche of a hallmark. A face that looks back at you the longer you study it.
CRAFTMANSHIP
Every UNTAMD piece begins with the material.
Every piece begins with the material. Gold vermeil — pronounced ver-may — is a French process dating back to the 18th century, in which gold is carefully electroplated over sterling silver to create a finish that carries the quality of gold with the integrity of silver beneath it. Done properly, it is one of the most enduring finishes in jewellery.
Most brands work to the industry minimum of 2.5 microns. At UNTAMD, we use three. That is not a small detail. It is the difference between a piece that fades within a year and one that holds its colour, its shine, and its character through daily life. Our gold vermeil is 18k gold over 925 sterling silver. Finished to three microns, one of the thickest layers available in the category. Beyond the vermeil, we work with carefully sourced gemstones and freshwater pearls. Selected for their character as much as their quality. Each one chosen to carry its own presence within the piece it belongs to.
The difference is felt immediately. In the weight, the shine, the way the surface holds its quality through daily wear. Waterproof. Built to be worn in the shower, through the rain, into the sea. Nothing about it asks to be taken off. For those who want to go further, our Solid Gold collection is exactly that. Gold through and through.
Across every material we work with, recycled metals are at the foundation. The pieces are made in close collaboration with suppliers in Italy, Germany and Thailand. Craftspeople we have chosen with intention. The kind of relationships where standards are shared.
Every UNTAMD collection has its own character, but they are all unmistakably from the same hand.
Sculptural and abstract , inspired by nature in Blob. Sinuous and fluid in Serpentine Pearls. Romantic in Enchanted. Textural and edged in Gecko Footprints. Celestial and identity-driven in Constellation, which returns each month with a new chapter. Timeless in Classic Pearls and in Solid Gold.
There is more to discover.
Explore the full world of UNTAMD at untamd.co.uk, or come and experience it in person at our store and kiosk in Westfield London.
See the pieces, feel the quality, and find what is yours.
FREE TO BE