Our Purpose

More Than Adornment
UNTAMD is a contemporary jewellery brand with a clear purpose: to create pieces that go beyond adornment. We believe jewellery should not only be aesthetically striking but also serve as a personal declaration, a reflection of identity, intention, and self-expression.

Built on Intention
Each piece is thoughtfully crafted using responsibly sourced materials, including recycled silver and gold. Inspired by organic forms and the raw beauty of nature, UNTAMD balances bold design with intentional craftsmanship to deliver pieces that are both meaningful and enduring.

Shared Purpose Across the Brand
Our purpose is not just a message, it’s our compass. It is shared across all internal and external stakeholders, featured in employee onboarding, creative briefs, marketing, and every collaboration with designers and artisans.

Sustainability & the SDGs

Our Sustainability Framework
UNTAMD is committed to creating a responsible and sustainable jewellery brand. We align our practices with the United Nations Sustainable Development Goals (SDGs), ensuring our impact reaches beyond the jewellery itself.

Aligned with the SDGs
We have identified the following SDGs as most relevant to our business:

  • Goal 5: Gender Equality

    Empowerment through self-expression. Our brand messaging encourages inclusivity and representation within the luxury industry.

  • Goal 8: Decent Work and Economic Growth

    We partner with independent creatives and ethical suppliers, supporting fair, creative, and dignified work.

  • Goal 12: Responsible Consumption and Production

    We use recycled silver and gold, reduce overproduction, and favour quality over quantity. Sustainable packaging is also a focus.

  • Goal 13: Climate Action

    From low-waste design to ethical sourcing, our operations are built around climate-conscious decisions.

Our Materials

Materials That Matter
We are committed to using only high-quality, ethically sourced materials that align with our design philosophy of intentional, powerful self-expression.

What We Use:

Natural diamonds (sourced under the Kimberley Process)

Lab-grown diamonds (low environmental impact)

Natural semi-precious gemstones (e.g., quartz, topaz)

Recycled gold and silver

Cultured pearls

Natural pearls (used with ecological consideration)

What We Avoid:

Crystals

Synthetic leather

Mass-produced or untraceable components

Why It Matters:
Each material is chosen for its symbolism, durability, traceability, and alignment with our values.

Governance & Ethics

Our Governance Priorities
UNTAMD is committed to strong governance practices that support our purpose, values, and long-term impact.

Key Areas:

Sustainability Purpose
Our brand purpose is the foundation of all decisions, shared across our teams and collaborators.

SDG Alignment
We have mapped our practices to Goals 5, 8, 12, and 13 and integrated them into our brand framework.

Sustainable Procurement
We prioritise recycled metals and ethical sourcing, and are formalising supplier standards to reinforce this.

Sustainable Procurement

Procurement That Reflects Our Values
Sustainable procurement is a core aspect of how we source materials and build physical brand environments.

Materials Used:

Natural and lab-grown diamonds

Recycled gold and silver

Natural semi-precious gemstones

Cultured and natural pearls

Shopfitting Materials:

LED lighting, metal, glass, timber, and responsible textiles

Procurement Standards:

Ethical labour practices

Safe working conditions

Fair wages

No child labour or modern slavery

GDPR compliance

Monitoring & Improvement:

Supplier onboarding includes sustainability expectations

Regular evaluation of suppliers

Transparent communication and collaborative improvement

Opportunities Identified:

Customer loyalty

Competitive edge

Creative innovation

Ethical supplier relationships

Labelling & Litigation:
We comply with EU regulations for labelling and will enhance due diligence on supplier litigation.

Stakeholder Engagement

Engaging With Purpose
Stakeholder engagement at UNTAMD is intentional, continuous, and central to our brand growth.

Internal Stakeholders:

Onboarding includes purpose & sustainability briefings

Designers collaborate on ethical material selection

Team encouraged to raise concerns and offer input

External Stakeholders:

Suppliers briefed on ethical expectations

Customers engaged through storytelling and transparency

Partners aligned through shared brand values

Evidence of Engagement:

Internal design logs

Supplier onboarding documents

Customer feedback loops

Instagram, press, and newsletter communications

  • Information Security

    Secure by Design
    UNTAMD protects stakeholder data with robust security protocols.

    • Use of cloud-based storage with MFA
    • SSL encryption across e-commerce platforms
    • GDPR-compliant processes
    • Payment data handled by PCI-compliant providers
    • Staff access to sensitive data is restricted and trained

  • Sustainable Innovation

    Designing for Tomorrow
    At UNTAMD, sustainability is a catalyst for innovation.

    • Integration of lab-grown diamonds & cultured pearls
    • Exploring new low-waste materials & long-life designs
    • Transitioning to recyclable and biodegradable packaging

      Innovation Without CompromiseWe push design boundaries while protecting the planet and its people. Every collection is a reflection of this balance.